Breaking Bad News

American Beef Packers Recall / Nexus of Food and News Making

Breaking Bad News
American Beef Packers Recall / Nexus of Food and News Making
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Jeff Hahn’s guest co-host in this episode to reveal the latest “Recall of the Month” is fellow crisis communication guru, Libba Letton. In addition to discussing what caused a recent recall involving American Beef Packers, Jeff and Libba cover the different classes of food recalls and government requirements on when to issue a press release. This episode wraps up with Jeff testing Libba’s knowledge of crisis communication with a series of questions that would make most people cry.
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